The brief was to create an experiential zone for Alibaba Cloud at the Paris Olympics 2024, aimed at engaging Media Rights Holders, international sporting bodies, and key clients. The experience brought Alibaba Cloud’s AI-enabled broadcast solutions to life while adhering to Olympic partnership guidelines. The activation blended iconic Parisian visuals with an immersive journey through cloud-powered broadcasting processes. Visitors discovered how Alibaba Cloud enables the seamless capture, processing, and global transmission of Olympic content. To maximize engagement, the space combined physical and digital touchpoints, creating an interactive and memorable experience for broadcasters.

On-ground activations and gamification, including a game hosted on an Instagram filter, where visitors can win limited edition Paris Olympics merchandise.

A content showcase consisting of 7 zones, 10 demos, 6 videos, 1 virtual kayak game, and on-ground activations.

The build was inspired by the River Seine and French architecture, paying homage to the bridges along the river, while the journey mimics the river’s natural pathway. It was also inspired by France’s illustrious achievements in paddle sports, highlighting Tony Estanguet — three-time Olympic canoeing champion and President of the Paris 2024 organizing committee.

Front and top view of the 3D booth renders.